80 % of Home Seekers Need Minimapper

A big challenge for home seekers is to understand property premises based on the photos.

In fact, according to Finland’s leading property portals 80 % of people face this issue. More advanced seekers may view floor plans on another computer screen while browsing through the photos, but most people need to jump back and forth between the photos and floor plans to understand the property’s spaces.

“The simplest and best way to solve this issue is to use Minimapper and put the floor plan directly on the photos and mark the viewing angle. Close to 90 % of home seekers looking to buy or rent think that Minimapper would help them understand the property spaces”, says Atte Laitinen, CEO of Minimapper.

Minimapper was inspired by Atte’s family’s challenges in understanding the premises of a new potential home when browsing the photos, and large housing portals got immediately interested in the solution. Now we can offer an interesting business model for housing portals where professional users can get a subscription and private landlords can buy only the needed amount of credits.

Minimapper is a fantastic new solution for real estate agents, photographers, private landlords, and short term rental portals who want to make real estate photos more understandable to home seekers. Holiday makers could cut most of the questions about holiday home premises with the use of Minimapper and create better customer experiences. This is a great way to improve brand image.

We are interested in partnerships with home rental and sales portals to bring added value to all real estate brokers and private landlords to market their homes more accurately. Minimapper doesn’t affect the image quality or format so the saved photos can be used normally on all channels.

Antti Mäkikyrö
Co-Founder
Minimapper.app
antti@minimapper.app
+358 40 509 2955